Who We Are
Define Capital is a permanent capital firm that acquires and operates B2B software (SaaS or on-premise) and software-enabled companies.
We focus on long-term partnerships with founder-led businesses that offer essential products, serve loyal customers, and operate in specialized markets.
Our Approach
Unlike traditional buyers, we do not acquire companies to resell them. Our goal is to buy strong businesses and support them for the long run. By committing to long-term ownership, we offer founders a stable and intentional transition that prioritizes continuity, team culture, and sustainable growth.
Our Commitment
Define Capital invests in companies that play a meaningful role in their industries. We work alongside founders and leadership teams to protect what already works while identifying new ways to grow.
Meet Our Founder
Narbe founded Define Capital with a belief that great businesses deserve thoughtful ownership. After years in venture capital and private equity, helping companies of all sizes, he saw a need for a different kind of buyer focused on long-term value, not quick exits.
Career Highlights
Narbe Alexandrian is the Founder of Define Capital, bringing a proven track record of leadership, investing, and company building to every business he partners with.
Before starting Define Capital, Narbe was the President & CEO of RIV Capital (TSX:RIV), one of the largest private equity and venture capital platforms in the cannabis industry.
He previously worked as a venture capitalist at OMERS Ventures, one of Canada’s largest VC funds, where he helped raise multiple funds and invested in category-defining companies including Shopify, Hopper, Rover, and Xanadu.
Early Career & Academic Work
Beyond investing, Narbe has held operating and advisory roles at TELUS, Firmex, and Deloitte, giving him hands-on experience in both scaling businesses and driving financial discipline.
He is also an Adjunct Professor at the Schulich School of Business, where he teaches tech entrepreneurship to the next generation of business leaders, and was recognized with the CPA Emerging Leader Award in 2021.
A Chartered Accountant/CPA, Narbe brings rigor, transparency, and long-term stewardship to every company Define Capital owns.
Beyond Work
Outside of Define Capital, Narbe has been featured in multiple media publications, including:
Meet the Team
Our team brings backgrounds in: Software and Engineering operations, Venture Capital, M&A, Finance and Accounting, Marketing and growth, technical product strategy.
Our Mission: Create a great home for great companies
We focus on building long-term value across every company we partner with. We know that great businesses are built by strong teams with a shared commitment to product quality and customer service. Our role is to support that work without disrupting what already makes it successful.
What We Value
Culture First
Culture is the foundation of every great company. We believe that when a team is supported, motivated, and trusted, the rest follows. Happy teams lead to strong performance and lasting customer relationships.
Customer Obsessed
Companies thrive when they put their customers first. We look for teams that care deeply about solving real problems and creating real value for the people they serve.
Long-Term Focus
We invest with the future in mind. That means staying clear on our vision and adapting as needed along the way. We do not buy to flip. We buy to build.
No Weird Terms
Straightforward math and a clear deal structure. No surprises, no fine print.
No Crazy Process
We keep diligence simple and focused. Every step is designed to respect your time and support long-term outcomes.
No A**holes
We care deeply about how we work with others. That applies across every conversation, every deal, and every team.