Our Mission is to create a forever home for great companies
At Define Capital, we focus on building long-term value across every company we partner with. We know that great businesses are built by strong teams with a shared commitment to product quality and customer service. Our role is to support that work without disrupting what already makes it successful.
Who Are We?
Define Capital is not a typical PE firm. We’re operators, buyers, and long-term stewards. We buy and hold forever.
Deal Criteria Snapshot
EBITDA
Or software-enabled companies in North America
Customer Retention
Customer Concentration
We hold forever
No reselling - Your team, name, and structure stay intact.
We are customer obsessed
Our diligence and how we operate center around the customer journey.
We move fast
Deals typically close in 30–90 days. We have simple terms and are very transparent throughout the process.
We focus exclusively on B2B software
SaaS, on-premise or software-enabled businesses, North American companies only.
Define Capital is different:
Focus on Culture
Customer Obsessed
Long-term Value Creation
Forever Hold Model (We Never Sell)
No A**hole Approach to M&A
Public acquirers often centralize and rebrand companies (brand and logo changes), leading to a loss in the company's legacy. We hold onto an owner's legacy forever.
You may become a small cog in a massive portfolio. We spend our time and focus on optimizing the company's go-to-market and product development.
Team culture and product autonomy can get lost (no personal touch). We believe culture is the most important part of growth.
We don’t invest in:
Agencies or pure service firms
Hardware companies
Minority positions (ie. venture capital)
Non-software businesses
Companies or start-ups outside North America